Sustainable Innovation Zones near urban universities, technology parks, and business incubators are designed to become regional and international magnets for talent and concentrated experiments in developing advanced technologies and globally scalable products and services that conserve, reuse, and renew resources much more efficiently. Through this approach, people, places, and organizations can experience greater prosperity and quality of life, earning and saving more money with thriving businesses, better jobs, and higher incomes -- literally "getting richer by becoming greener."